Search Engine Optimization

Be the Number One

System That Understands Your Needs

SEO certainly improves a website’s overall searchability and visibility but The Mont Brand is here to show you the real value that SEO offers and why it is so important. Consumers today live in a digital world. According to Accenture, an estimated 94% of B2B buyers say that they search online before making a purchase. Brands that do not take the initiative to leverage and understand the importance of SEO will be left behind and miss out on a great deal of value they could be adding to their business. SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Beyond that, it is also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field.

Design that attracts customers.
Beautiful and modern design that makes a difference.
Boost your sales with strategically designed marketing materials

The main goal of The Mont Brand is to use SEO to demonstrate your value to the search engines. When they know your value, your pages will rank highly for queries relevant to your content. The importance of SEO comes from its ability to help customers find you easily.

Our SEO Process

Our comprehensive SEO strategy ensures increase in ranking in different search engines.

Discover

Before we begin helping our clients rank, we have a 60-90 minute meeting to discuss goals, metrics, customer demographics, competitors, how we’ll track new customer leads, and the upcoming SEO campaign. We also collect logins for the website backend and any other web tools. Then we do our overall assessment of the site’s SEO and create a report. This includes keywords to target, estimated search volumes, current rankings, and traffic, current incorrect, missing or duplicate citations, recommended optimizations for the website, Google My Business, Facebook, Yelp, and LinkedIn pages, assessment of overall campaign difficulty, Full list of top 5 competitor backlinks and Recommended Content Creation Strategy At the end of this phase, we provide our clients with a report of where they’re at and what we need to do to get them where they want to be.

Strategy

At The Mont Brand, we use an SEO strategy that, outlines and implements steps designed to improve search engine rankings which will make you get more organic traffic. We use tools that cater to all three (3) aspects of SEO which is what your site needs for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO. We don’t guarantee any specific rankings (like the #1 spot on page one) for our clients, but we expect to see some measured improvement over the course of the campaign. SEO takes time and is a long-term investment; it takes a while for Google and Bing to re-crawl, index, and eventually boost a business over its competitors. Also, note how SEO is a collaborative effort; we tell our clients they can’t expect our SEO expert to disappear for a month and resurface to show improved search rankings and web traffic. The SEO specialist can handle the overall strategy and certain details, but some SEO campaign tasks fall to the business owner, such as creating relevant content, and some website updates need to be made by a web developer.

Optimization

Once we have planned a client’s overall SEO strategy, the next step is to optimize the website and the web pages they control (like Google My Business, Yelp, Facebook, LinkedIn). During this stage, we make sure the website and all landing pages are properly optimized for search engines. In addition, we ensure there is a relevant and properly optimized landing page on the website for each targeted keyword phrase, meaning a separate web page for each service offered. Note how onsite optimization can mean tweaks to existing web pages and the creation of new ones. Site structure is important, and so are the details within the pages of that site structure. We also help clients optimize for conversions, which goes beyond basic SEO. We care what customers do once they get to the site and we want to measure how effective the website is at using calls to action. As such, we help clients make sure visitors to their webpages know exactly what action to take.

Content

We tell our clients they need to create and post relevant content regularly, ideally, a 500+ word post once a month. (For others, before-and-after photos or videos may be more appropriate.) That frequency and amount of content creation is a tall order for some, so sometimes we need to scale it back to biweekly or even once a month. But to make the search engines re-crawl and index a site on a regular basis, that site needs consistent, regular updates. Blog posts allow more space to include target keywords as well. Our clients obviously know their industries better than we do, but we can brainstorm the overall Content Strategy and specific post ideas, interview them to generate material, edit blog posts, and provide ongoing feedback and encouragement.

Reporting

We give our clients effective SEO reports that give an overview of how your website is performing in search engines. The focus of the report is typically on domain metrics, organic traffic, and rankings. But they also highlight the work we’ve done on the website. Good SEO is based on planning and actually doing the workday in, day out. Our SEO report is the analysis of this planning and work combo, in order to see the effects produced. It goes without saying really: without analyzing your work, how do you know it’s working. Usually, the report is the only way you will be able to see the work we are doing (or the effects of it at least). So an easy to digest report allows you to vet our work and justify why you keep paying us. Our SEO report conveys three things:

Progress
Insights
And recommendations

This will give you proof that paying for SEO is bringing in a positive return on investment for your company.