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Logo & Branding - The Mont Brand

Why Branding Matters?

Stand Out in the Crowd!

A unique logo is the basis of your brand identity and a first glance at it tells a lot about who you are, it serves as the foundation for the entire narrative on which your brand is built. A logo can make or break how potential clients view your business. It shows your prospects that you put time and effort into creating a company that will put that same time and effort into putting your best into the products and services you’re offering them. At The Mont Brand, we know how much a logo conveys your brand which is why we are here to render you the following services:

  • ­Modern and evergreen logo for your business.
  • ­Branding that stands out in the crowd.
  • ­Strategic approach towards redesigning brand.

We know that successful branding is about telling a story that will influence customers’ emotions in plain and simple terms. We are here to create a logo that will serve as a forum to both convey your values and show consumers why you’re not like your competitors, to show them you’re better. We will use colors, tones, fonts that will be determined by the story you’re trying to tell, and make your logo the stage for this story. These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.

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Our Logo Design Process

Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.

Exploration

We conduct extensive research on the industry, its history, and the competitors before embarking on any logo design project, this helps us get a sense of the environment the logo’s going to live in. We also do competitive research, this is done in order to have a better understanding of the client’s field in order to ensure that the solutions are linked to his business goals. The goal here is to understand how the organization fits into the larger competitive environment. We also conduct a logo design research, this is because we are not an island of knowledge, so we seek to conduct visual research into the actual design style. This is where we seek out a look or a style, an approach or attitude.

Sketches

Sketching logos is where creativity comes into play. After having done our exploration, we proceed to logo design sketches against the brief and research. While sketching logos, the goal is to find a connection between an idea and the creation of a form. However, most famous logo designers would agree that sketching logos by hand works best. At The Mont Brand, we believe that sketching by hand gives the designer an immediacy of artistic expression.

In this phase, we allow for intuitive exploration of conceptual design solutions. This is where the thoughts and feelings take form. This is where the science – which is everything we learned so far and the strategy that grows from it – meets the art.

Digitization

After sketching tons of ideas, we judge them against the brief and research and select the most promising ones. In this logo design step, we select the best ideas and then translate them into digital artwork. After which we check if the logo is appropriate, simple, and memorable. We make sure the digitized Logos are relevant to the client and can be used flexibly and consistently, so they don’t need to be changed in the foreseeable future.

Color

At The Mont Brand, we lay emphasis on the importance of color, style, and typography, we know that different colors evoke different emotions and behaviors. We do extensive research to discover which color will elicit the feelings you want from your audience. this helps us in creating the desired emotional response from your clients and prospects. We choose different and perfect color variations for any logo we design.

Final Logo

Before arriving at our final logo design, we check the logo design presentation on various mediums such as Mockups, Business Cards, Flyers, Brochures, and so on. We also converse with our client, who knows their own field best, we review the advantages of every solution and arrive together at a preferred logo design. After the final decision is made, we work on the deliverables. The presentation includes Mockups, but we polish the designs and put them together to create a brand identity package. We deliver logos that represent your company on multiple platforms – in print, on your website, on each of your social media business pages, and across the internet as your business grows. We give you a logo that can be blown up super large for a billboard, but also scaled down for screening onto the side of a pen and we make sure every part of your logo is legible, regardless of the logo’s size.